Hyundai Azera: Blue Link®

Hyundai aims to offer differentiated customer values through a ‘Connected Car Life,’ which is to provide consumers with fast and reliable IT technology. As consumers’ lifestyles become more and more mobile in thanks to remarkable advances in smart phones, tablet PCs and overall wireless telecommunication, new lifestyle patterns demand seamless connection between one’s office, home, outdoors and automobiles.

Automobile companies are now faced with the task of shifting their paradigm from vehicle-centered services to customer value-centered services, with the ultimate goal of securing global leadership in the field of vehicle IT and telematics.

Hyundai Motor plans to achieve this by realizing a terminal platform flexible to changes in IT technology,

cooperating with global IT companies, creating an eco-system and providing the latest contents & services based on an open environment.